Introduction to mass communication media literacy and culture
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Langue: | Undetermined English |
| Publié: |
New York
McGraw-Hill
2012
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Résumé: | This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely |
|---|---|
| Description matérielle: | xx, 449 p. col. ill. 28 cm |
| Bibliographie: | Includes bibliographical references and index |
| ISBN: | 0073526150 9780073526157 |


