Introduction to mass communication media literacy and culture
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are...
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| Language: | Undetermined English |
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New York
McGraw-Hill
2012
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely |
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| Physical Description: | xx, 449 p. col. ill. 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0073526150 9780073526157 |