Introduction to mass communication media literacy and culture
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
New York
McGraw-Hill
2012
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01358nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_19245 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0073526150 | ||
| 020 | |a 9780073526157 | ||
| 041 | |a eng | ||
| 082 | |a 302.23 | ||
| 082 | |b B109 | ||
| 100 | |a Baran, Stanley J. | ||
| 245 | 0 | |a Introduction to mass communication | |
| 245 | 0 | |b media literacy and culture | |
| 245 | 0 | |c Stanley J. Baran | |
| 260 | |a New York | ||
| 260 | |b McGraw-Hill | ||
| 260 | |c 2012 | ||
| 300 | |a xx, 449 p. | ||
| 300 | |b col. ill. | ||
| 300 | |c 28 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely | ||
| 650 | |a Mass media; Mass media and culture; Media literacy | ||
| 700 | |a Stanley J. Baran | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||