Strategic management creating competitive advantages
Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & c...
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Tác giả khác: | |
Ngôn ngữ: | Undetermined English |
Được phát hành: |
New York
McGraw-Hill Irwin
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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LEADER | 01399nam a2200277Ia 4500 | ||
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001 | TVU_20027 | ||
008 | 210423s9999 xx 000 0 und d | ||
020 | |a 0077246268 | ||
020 | |a 9780077246266 | ||
041 | |a eng | ||
082 | |a 658.4012 | ||
082 | |b D206 | ||
100 | |a Dess, Gregory G. | ||
245 | 0 | |a Strategic management | |
245 | 0 | |b creating competitive advantages | |
245 | 0 | |c Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner | |
260 | |a New York | ||
260 | |b McGraw-Hill Irwin | ||
300 | |a xxx, 502, I-26 p. | ||
300 | |b col. ill. | ||
300 | |c 26 cm | ||
504 | |a Includes bibliographical references and indexes | ||
520 | |a Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students | ||
650 | |a Strategic planning | ||
700 | |a Gregory G. Dess; G.T. Lumpkin; Alan B. Eisner | ||
980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh |