Strategic management creating competitive advantages

Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & c...

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書目詳細資料
主要作者: Dess, Gregory G.
其他作者: Gregory G. Dess; G.T. Lumpkin; Alan B. Eisner
語言:Undetermined
English
出版: New York McGraw-Hill Irwin
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