Essentials of strategic management the quest for competitive advantage
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
New York
McGraw-Hill Irwin
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01629nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_20046 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0078137144 | ||
| 020 | |a 9780078137143 | ||
| 041 | |a eng | ||
| 082 | |a 658.4012 | ||
| 082 | |b G104 | ||
| 100 | |a Gamble, John | ||
| 245 | 0 | |a Essentials of strategic management | |
| 245 | 4 | |b the quest for competitive advantage | |
| 245 | 0 | |c John E. Gamble, Arthur A. Thompson, Jr | |
| 260 | |a New York | ||
| 260 | |b McGraw-Hill Irwin | ||
| 300 | |a xxxi, 557 p. | ||
| 300 | |b col. ill. | ||
| 300 | |c 26 cm | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 520 | |a Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation | ||
| 650 | |a Strategic planning; Business planning; Competition; Strategic planning | ||
| 700 | |a John E. Gamble; Arthur A. Thompson; Jr | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||