Practical web analytics for user experience how analytics can help you understand your users

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific...

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1. autor: Beasley, Michael
Kolejni autorzy: Michael Beasley; UX Designer; ITHAKA; Ypsilanti; Michigan; USA
Język:Undetermined
English
Wydane: Amsterdam,Boston Morgan Kaufmann, an imprint of Elsevier 2013
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od Beasley, Michael
Wydane 2013
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