Contemporary advertising

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the 'coffee table book' for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehens...

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Hlavní autor: Arens, William F.
Další autoři: William F. Arens; Michael F. Weigold; Christian Arens
Jazyk:Undetermined
English
Vydáno: Boston McGraw-Hill Irwin 2009
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh