Contemporary advertising
Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the 'coffee table book' for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehens...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston
McGraw-Hill Irwin
2009
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01463nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_21713 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0071284796 | ||
| 020 | |a 9780071284790 | ||
| 041 | |a eng | ||
| 082 | |a 659.1 | ||
| 082 | |b A6816 | ||
| 100 | |a Arens, William F. | ||
| 245 | 0 | |a Contemporary advertising | |
| 245 | 0 | |c William F. Arens, Michael F. Weigold, Christian Arens | |
| 260 | |a Boston | ||
| 260 | |b McGraw-Hill Irwin | ||
| 260 | |c 2009 | ||
| 300 | |a xlii, 724 p. | ||
| 300 | |b ill. (chiefly col.), maps | ||
| 300 | |c 29 cm | ||
| 504 | |a Includes bibliographical references (p. 668-686) and indexes | ||
| 520 | |a Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the 'coffee table book' for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns | ||
| 650 | |a Advertising | ||
| 700 | |a William F. Arens; Michael F. Weigold; Christian Arens | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||