I have a strategy (no you don't) the illustrated guide to strategy

A smart and witty take on strategy ...an essential business topic Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don't. Howell J. Malham Jr. has created a simply designed...

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Tác giả chính: Malham, Howell Jr.
Tác giả khác: written and illustrated by Howell J. Mallham; foreword by Jeff Leitner
Ngôn ngữ:Undetermined
English
Được phát hành: San Francisco Jossey-Bass
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
LEADER 01500nam a2200277Ia 4500
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008 210423s9999 xx 000 0 und d
020 |a 1118484207 
020 |a 9781118484203 
041 |a eng 
082 |a 658.4012 
082 |b M249 
100 |a Malham, Howell Jr. 
245 0 |a I have a strategy (no you don't) 
245 4 |b the illustrated guide to strategy 
245 0 |c written and illustrated by Howell J. Mallham ; foreword by Jeff Leitner 
260 |a San Francisco 
260 |b Jossey-Bass 
300 |a xvi, 215 p. 
300 |b ill. 
300 |c 19 cm 
504 |a Includes bibliographical references (p. 213-214) 
520 |a A smart and witty take on strategy ...an essential business topic Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked 
650 |a Strategic planning 
700 |a written and illustrated by Howell J. Mallham; foreword by Jeff Leitner 
980 |a Trung tâm Học liệu Trường Đại học Trà Vinh