Leading the Starbucks way 5 principles for connecting with your customers, your products and your people

Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offe...

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Detalles Bibliográficos
Autor Principal: Michelli, Joseph A.
Outros autores: by Joseph Michelli
Idioma:Undetermined
English
Publicado: New York McGraw-Hill Education
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Descripción
Tóm tắt:Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies
Descrición Física:xi, 286 p.
ill.
23 cm
Bibliografía:Includes bibliographical references (pages 259-278) and index
ISBN:0071801251
9780071801256