Leading the Starbucks way 5 principles for connecting with your customers, your products and your people
Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offe...
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| Γλώσσα: | Undetermined English |
| Έκδοση: |
New York
McGraw-Hill Education
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Περίληψη: | Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies |
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| Φυσική περιγραφή: | xi, 286 p. ill. 23 cm |
| Βιβλιογραφία: | Includes bibliographical references (pages 259-278) and index |
| ISBN: | 0071801251 9780071801256 |