Leading the Starbucks way 5 principles for connecting with your customers, your products and your people

Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offe...

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Tác giả chính: Michelli, Joseph A.
Tác giả khác: by Joseph Michelli
Ngôn ngữ:Undetermined
English
Được phát hành: New York McGraw-Hill Education
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Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Miêu tả
Tóm tắt:Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies
Mô tả vật lý:xi, 286 p.
ill.
23 cm
Thư mục:Includes bibliographical references (pages 259-278) and index
số ISBN:0071801251
9780071801256