Event management & event tourism
This classic text/reference has established itself a the college and university leve in the growing fields of event management and event tourism. Its also serves as the training and reference book of choice for professionals in the events and toourism fields. It is the first comprehensive text one e...
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| Lingua: | Undetermined English |
| Pubblicazione: |
New York
Cognizant Communication Corp.
2005
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Riassunto: | This classic text/reference has established itself a the college and university leve in the growing fields of event management and event tourism. Its also serves as the training and reference book of choice for professionals in the events and toourism fields. It is the first comprehensive text one event management with systematic coverage of, planning, leadership, organization, coordination, programming, humand resurces and volunteers, financing, marketing, evaluation, impact management. Contains a comprehesive bibliograph, over 600 entries and a detailed index |
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| Descrizione fisica: | xi, 439 p. ill. 26 cm |
| Bibliografia: | Includes bibliographical references (p. 411-430) and index |
| ISBN: | 1882345460 9781882345465 |