Up against the retail giants targeting weakness, gaining an edge

Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store i...

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Bibliographic Details
Main Author: Samli, A. Coskun
Other Authors: A. Coskun Samli
Language:Undetermined
English
Published: Mason, OH Thomson 2004
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh