Marketing
Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their valu...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
New York, NY
McGraw-Hill Education
2016
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01284nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_27618 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0077729021 | ||
| 020 | |a 9780077729028 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b G841 | ||
| 100 | |a Grewal, Dhruv | ||
| 245 | 0 | |a Marketing | |
| 245 | 0 | |c Dhruv Grewal, Michael Levy | |
| 260 | |a New York, NY | ||
| 260 | |b McGraw-Hill Education | ||
| 260 | |c 2016 | ||
| 300 | |a li, 679 p. | ||
| 300 | |b ill. | ||
| 300 | |c 28 cm | ||
| 520 | |a Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging | ||
| 650 | |a Marketing | ||
| 700 | |a Dhruv Grewal; Michael Levy | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||