Generational selling tactics that work quick and dirty secrets for selling to any age group
What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Se...
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| Dil: | Undetermined English |
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Hoboken, NJ
John Wiley & Sons
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Özet: | What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each |
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| Fiziksel Özellikler: | xiii, 241 p. ill. 24 cm |
| ISBN: | 1118018389 9781118018385 |