Generational selling tactics that work quick and dirty secrets for selling to any age group

What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Se...

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Detalles Bibliográficos
Autor Principal: Marston, Cam
Outros autores: Cam Marston
Idioma:Undetermined
English
Publicado: Hoboken, NJ John Wiley & Sons
Những chủ đề:
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Descripción
Tóm tắt:What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each
Descrición Física:xiii, 241 p.
ill.
24 cm
ISBN:1118018389
9781118018385