Hotel pricing in a social world driving value in the digital economy

Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly sho...

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Detalhes bibliográficos
Autor principal: McGuire, Kelly Ann
Outros Autores: Kelly A. McGuire
Idioma:Undetermined
English
Publicado em: Hoboken, New Jersey John Wiley & Sons, Inc. 2016
Assuntos:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Descrição
Resumo:Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices
Descrição Física:xxii, 329 p.
ill.
24 cm
Bibliografia:Includes bibliographical references and index
ISBN:1119129966
9781119129967