Hotel pricing in a social world driving value in the digital economy
Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly sho...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
2016
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01497nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_30068 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1119129966 | ||
| 020 | |a 9781119129967 | ||
| 041 | |a eng | ||
| 082 | |a 910.46068 | ||
| 082 | |b M478 | ||
| 100 | |a McGuire, Kelly Ann | ||
| 245 | 0 | |a Hotel pricing in a social world | |
| 245 | 0 | |b driving value in the digital economy | |
| 245 | 0 | |c Kelly A. McGuire | |
| 260 | |a Hoboken, New Jersey | ||
| 260 | |b John Wiley & Sons, Inc. | ||
| 260 | |c 2016 | ||
| 300 | |a xxii, 329 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices | ||
| 650 | |a Hotels; Online social networks; Electronic commerce; Revenue management | ||
| 700 | |a Kelly A. McGuire | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||