The performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments t...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
2015
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01774nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_30089 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1119059720 | ||
| 020 | |a 9781119059721 | ||
| 041 | |a eng | ||
| 082 | |a 658.872 | ||
| 082 | |b D389 | ||
| 100 | |a Dempster, Craig | ||
| 245 | 4 | |a The | |
| 245 | 0 | |b performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms | |
| 245 | 0 | |c Craig Dempster and John Lee | |
| 260 | |a Hoboken, New Jersey | ||
| 260 | |b John Wiley & Sons, Inc. | ||
| 260 | |c 2015 | ||
| 300 | |a xii, 228 p. | ||
| 300 | |b ill. | ||
| 300 | |c 23 cm | ||
| 520 | |a The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities | ||
| 650 | |a Internet marketing; Internet advertising; Relationship marketing; Customer relations | ||
| 700 | |a Craig Dempster and John Lee | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||