Big data, big innovation enabling competitive differentiation through business analytics
Ignoring the big data hype and diving right into the value proposition, Big Data, Big Innovation takes a long, hard look at making sure that businesses don't stray off course when chasing innovation. It focuses on real-world goals, strategies that will help meet those goals, and a locked-down a...
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Tác giả chính: | |
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Tác giả khác: | |
Ngôn ngữ: | Undetermined English |
Được phát hành: |
Hoboken, New Jersey
Wiley
2014
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Những chủ đề: | |
Các nhãn: |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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LEADER | 01499nam a2200277Ia 4500 | ||
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001 | TVU_30104 | ||
008 | 210423s9999 xx 000 0 und d | ||
020 | |a 111872464X | ||
020 | |a 9781118724644 | ||
041 | |a eng | ||
082 | |a 658.4013 | ||
082 | |b S932 | ||
100 | |a Stubbs, Evan | ||
245 | 0 | |a Big data, big innovation | |
245 | 0 | |b enabling competitive differentiation through business analytics | |
245 | 0 | |c Evan Stubbs | |
260 | |a Hoboken, New Jersey | ||
260 | |b Wiley | ||
260 | |c 2014 | ||
300 | |a xvii, 232 p. | ||
300 | |b ill. | ||
300 | |c 24 cm | ||
520 | |a Ignoring the big data hype and diving right into the value proposition, Big Data, Big Innovation takes a long, hard look at making sure that businesses don't stray off course when chasing innovation. It focuses on real-world goals, strategies that will help meet those goals, and a locked-down adherence to seeking value at all times. It provides the requisite knowledge for visionary leaders to create real change by cultivating the right culture, making sure technology becomes an enabler rather than an inhibitor, putting together and retaining the right teams, defining the corporate vision for evolutionary and revolutionary uses of data analytics, and seizing opportunities that can put businesses on the fast track to innovation and success | ||
650 | |a Business planning; Strategic planning; Big data; Decision making | ||
700 | |a Evan Stubbs | ||
980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh |