Brand admiration building a business people love

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descri...

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主要作者: Park, C. Whan
其他作者: C. Whan Park; Deborah J. MacInnis; Andreas B. Eisengerich; Foreword by Allen Weiss
语言:Undetermined
English
出版: Hoboken, New Jersey Wiley 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh