Driving digital strategy a guide to reimagining your business

The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And...

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Detalles Bibliográficos
Autor Principal: Gupta, Sunil
Outros autores: Sunil Gupta
Idioma:Undetermined
English
Publicado: Boston, Massachusetts Harvard Business Review Press 2018
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