Driving digital strategy a guide to reimagining your business

The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And...

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Bibliografiska uppgifter
Huvudupphovsman: Gupta, Sunil
Övriga upphovsmän: Sunil Gupta
Språk:Undetermined
English
Publicerad: Boston, Massachusetts Harvard Business Review Press 2018
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Beskrivning
Sammanfattning:The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead
Fysisk beskrivning:viii, 267 p.
25 cm
ISBN:163369268X
9781633692688