Driving digital strategy a guide to reimagining your business
The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston, Massachusetts
Harvard Business Review Press
2018
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01250nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_31326 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 163369268X | ||
| 020 | |a 9781633692688 | ||
| 041 | |a eng | ||
| 082 | |a 658.4012 | ||
| 082 | |b G977 | ||
| 100 | |a Gupta, Sunil | ||
| 245 | 0 | |a Driving digital strategy | |
| 245 | 2 | |b a guide to reimagining your business | |
| 245 | 0 | |c Sunil Gupta | |
| 260 | |a Boston, Massachusetts | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2018 | ||
| 300 | |a viii, 267 p. | ||
| 300 | |c 25 cm | ||
| 520 | |a The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead | ||
| 650 | |a Business planning; Strategic planning; Technological innovations | ||
| 700 | |a Sunil Gupta | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||