The a power tool for creative thinking

By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos and many others - came up with their game-changing ideas, ... Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challe...

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Κύριος συγγραφέας: Gibson, Rowan
Άλλοι συγγραφείς: Rowan Gibson
Γλώσσα:Undetermined
English
Έκδοση: Hoboken, New Jersey Wiley 2015
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Περιγραφή
Περίληψη:By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos and many others - came up with their game-changing ideas, ... Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging orthodoxies: what if the dominant conventions in your field, market, or industry are outdated, unnecessary or just plain wrong? Harnessing trends: where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging resources: how can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding needs: what are the unmet needs and frustrations that everyone else is simply ignoring?
Φυσική περιγραφή:xv, 284 p.
ill.
19 x 24 cm
Βιβλιογραφία:Includes bibliographical references (pages 260-268) and index
ISBN:1118740246
9781118740248