The a power tool for creative thinking
By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos and many others - came up with their game-changing ideas, ... Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challe...
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Tác giả chính: | |
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Tác giả khác: | |
Ngôn ngữ: | Undetermined English |
Được phát hành: |
Hoboken, New Jersey
Wiley
2015
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Những chủ đề: | |
Các nhãn: |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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LEADER | 01611nam a2200289Ia 4500 | ||
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001 | TVU_32545 | ||
008 | 210423s9999 xx 000 0 und d | ||
020 | |a 1118740246 | ||
020 | |a 9781118740248 | ||
041 | |a eng | ||
082 | |a 658.4063 | ||
082 | |b G448 | ||
100 | |a Gibson, Rowan | ||
245 | 4 | |a The | |
245 | 2 | |b a power tool for creative thinking | |
245 | 0 | |c Rowan Gibson | |
260 | |a Hoboken, New Jersey | ||
260 | |b Wiley | ||
260 | |c 2015 | ||
300 | |a xv, 284 p. | ||
300 | |b ill. | ||
300 | |c 19 x 24 cm | ||
504 | |a Includes bibliographical references (pages 260-268) and index | ||
520 | |a By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos and many others - came up with their game-changing ideas, ... Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging orthodoxies: what if the dominant conventions in your field, market, or industry are outdated, unnecessary or just plain wrong? Harnessing trends: where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging resources: how can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding needs: what are the unmet needs and frustrations that everyone else is simply ignoring? | ||
650 | |a Organizational change; Creative ability in business; Creative thinking | ||
700 | |a Rowan Gibson | ||
980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh |