The a power tool for creative thinking

By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos and many others - came up with their game-changing ideas, ... Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challe...

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Tác giả chính: Gibson, Rowan
Tác giả khác: Rowan Gibson
Ngôn ngữ:Undetermined
English
Được phát hành: Hoboken, New Jersey Wiley 2015
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
LEADER 01611nam a2200289Ia 4500
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020 |a 1118740246 
020 |a 9781118740248 
041 |a eng 
082 |a 658.4063 
082 |b G448 
100 |a Gibson, Rowan 
245 4 |a The  
245 2 |b a power tool for creative thinking 
245 0 |c Rowan Gibson 
260 |a Hoboken, New Jersey 
260 |b Wiley 
260 |c 2015 
300 |a xv, 284 p. 
300 |b ill. 
300 |c 19 x 24 cm 
504 |a Includes bibliographical references (pages 260-268) and index 
520 |a By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos and many others - came up with their game-changing ideas, ... Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging orthodoxies: what if the dominant conventions in your field, market, or industry are outdated, unnecessary or just plain wrong? Harnessing trends: where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging resources: how can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding needs: what are the unmet needs and frustrations that everyone else is simply ignoring? 
650 |a Organizational change; Creative ability in business; Creative thinking 
700 |a Rowan Gibson 
980 |a Trung tâm Học liệu Trường Đại học Trà Vinh