International marketing

The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...

Guardat en:
Dades bibliogràfiques
Autor principal: Czinkota, Michael R.
Altres autors: Michael R. Czinkota; Ilkka A. Ronkainen
Idioma:Undetermined
English
Publicat: Mason, Ohio Thomson/South-Western
Matèries:
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh