International marketing

The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...

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Bibliografische gegevens
Hoofdauteur: Czinkota, Michael R.
Andere auteurs: Michael R. Czinkota; Ilkka A. Ronkainen
Taal:Undetermined
English
Gepubliceerd in: Mason, Ohio Thomson/South-Western
Onderwerpen:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh