International marketing

The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...

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書目詳細資料
主要作者: Czinkota, Michael R.
其他作者: Michael R. Czinkota; Ilkka A. Ronkainen
語言:Undetermined
English
出版: Mason, Ohio Thomson/South-Western
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