International marketing

The international marketing imperative, International trade institutions and trade policy, The cultural environment, The economic environment, The international political and legal environment, Building the knowledge base, Exporting, licensing, and franchising...

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Detalhes bibliográficos
Autor principal: Czinkota, Michael R.
Outros Autores: Michael R. Czinkota; Ilkka A. Ronkainen
Idioma:Undetermined
English
Publicado em: Mason, Ohio Thomson/South-Western
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh