Retail management : A strategic approach

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This...

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Bibliografische gegevens
Hoofdauteur: Berman, Barry
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Harlow, England Pearson 2018
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