Retail management a strategic approach
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how r...
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| Language: | Undetermined English |
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Boston
Pearson
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment |
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| Physical Description: | xxviii, 589 p. ill. 29 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0273768565 9780273768562 |