The a third way to innovate for market success

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a &...

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書目詳細資料
主要作者: Robertson, David C.
其他作者: David Robertson; Kent Lineback
語言:Undetermined
English
出版: Boston, Massachusetts Harvard Business Review Press 2017
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
實物特徵
總結:Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage
實物描述:xiii, 236 p.
25 cm
參考書目:Includes bibliographical references (pages 211-222) and index
ISBN:1633691683
9781633691681