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The a third way to innovate for market success

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a &...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Robertson, David C.
अन्य लेखक: David Robertson; Kent Lineback
भाषा:Undetermined
English
प्रकाशित: Boston, Massachusetts Harvard Business Review Press 2017
विषय:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
विवरण
सारांश:Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage
भौतिक वर्णन:xiii, 236 p.
25 cm
ग्रन्थसूची:Includes bibliographical references (pages 211-222) and index
आईएसबीएन:1633691683
9781633691681