The a third way to innovate for market success
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a &...
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| Idioma: | Undetermined English |
| Publicado em: |
Boston, Massachusetts
Harvard Business Review Press
2017
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Resumo: | Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage |
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| Descrição Física: | xiii, 236 p. 25 cm |
| Bibliografia: | Includes bibliographical references (pages 211-222) and index |
| ISBN: | 1633691683 9781633691681 |