The a third way to innovate for market success

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a &...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Robertson, David C.
Awduron Eraill: David Robertson; Kent Lineback
Iaith:Undetermined
English
Cyhoeddwyd: Boston, Massachusetts Harvard Business Review Press 2017
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Disgrifiad
Crynodeb:Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage
Disgrifiad Corfforoll:xiii, 236 p.
25 cm
Llyfryddiaeth:Includes bibliographical references (pages 211-222) and index
ISBN:1633691683
9781633691681