The a third way to innovate for market success
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a &...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston, Massachusetts
Harvard Business Review Press
2017
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01394nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_32967 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1633691683 | ||
| 020 | |a 9781633691681 | ||
| 041 | |a eng | ||
| 082 | |a 658.4063 | ||
| 082 | |b R649 | ||
| 100 | |a Robertson, David C. | ||
| 245 | 4 | |a The | |
| 245 | 2 | |b a third way to innovate for market success | |
| 245 | 0 | |c David Robertson, Kent Lineback | |
| 260 | |a Boston, Massachusetts | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2017 | ||
| 300 | |a xiii, 236 p. | ||
| 300 | |c 25 cm | ||
| 504 | |a Includes bibliographical references (pages 211-222) and index | ||
| 520 | |a Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage | ||
| 650 | |a Technological innovations; New products; Management | ||
| 700 | |a David Robertson; Kent Lineback | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||