Fundamentals of strategic management

Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to stra...

詳細記述

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書誌詳細
第一著者: Parthasarthy, Raghavan
その他の著者: Raghavan Parthasarthy
言語:Undetermined
English
出版事項: Boston, MA Houghton Mifflin Company 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
その他の書誌記述
要約:Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as Harvard Business Review and Business Week. The author poses a central question--"What makes a business successful?"--to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts.
物理的記述:278 p.
ill.
28 cm
ISBN:0618427597
9780618427598