Marketing research

This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Cooper, Donald R.
Weitere Verfasser: Donald R. Cooper; Pamela S. Schindler
Sprache:Undetermined
English
Veröffentlicht: New York McGraw-Hill/Irwin
Schlagworte:
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Beschreibung
Zusammenfassung:This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the overview, while parts 2, 3 and 4 provide the details on methodologies and techniques
Beschreibung:xix, 790 p.
ill.
28 cm
Bibliographie:Includes bibliographical references (p. 726-749) and indexes
ISBN:0072837861
9780072837865