Marketing research
This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the...
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Idioma: | Undetermined English |
| Publicat: |
New York
McGraw-Hill/Irwin
|
| Matèries: | |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Sumari: | This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the overview, while parts 2, 3 and 4 provide the details on methodologies and techniques |
|---|---|
| Descripció física: | xix, 790 p. ill. 28 cm |
| Bibliografia: | Includes bibliographical references (p. 726-749) and indexes |
| ISBN: | 0072837861 9780072837865 |