Marketing research

This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the...

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书目详细资料
主要作者: Cooper, Donald R.
其他作者: Donald R. Cooper; Pamela S. Schindler
语言:Undetermined
English
出版: New York McGraw-Hill/Irwin
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
实物特征
总结:This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the overview, while parts 2, 3 and 4 provide the details on methodologies and techniques
实物描述:xix, 790 p.
ill.
28 cm
参考书目:Includes bibliographical references (p. 726-749) and indexes
ISBN:0072837861
9780072837865