Marketing research

This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the...

সম্পূর্ণ বিবরণ

সংরক্ষণ করুন:
গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Cooper, Donald R.
অন্যান্য লেখক: Donald R. Cooper; Pamela S. Schindler
ভাষা:Undetermined
English
প্রকাশিত: New York McGraw-Hill/Irwin
বিষয়গুলি:
ট্যাগগুলো: ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
বিবরন
সংক্ষিপ্ত:This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the overview, while parts 2, 3 and 4 provide the details on methodologies and techniques
দৈহিক বর্ননা:xix, 790 p.
ill.
28 cm
গ্রন্থ-পঞ্জী:Includes bibliographical references (p. 726-749) and indexes
আইসবিএন:0072837861
9780072837865