Big Brands Versus Small Brands: Matching and Demand Analyses

Chapter 1: Introduction; Chapter 2: Consumer behaviour and pattern of brand choice; Chapter 3: Behaviour analysis; ...

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Bui Huynh Nguyen
Sprache:eng
Veröffentlicht: Marketing & Strategy Section of Cardiff Business School, Cardiff University
Online Zugang:https://dlib.udn.vn/module/chi-tiet-sach?RecordID=2985
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Thư viện lưu trữ: Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng
Beschreibung
Zusammenfassung:Chapter 1: Introduction; Chapter 2: Consumer behaviour and pattern of brand choice; Chapter 3: Behaviour analysis; ...