Big Brands Versus Small Brands: Matching and Demand Analyses
Chapter 1: Introduction; Chapter 2: Consumer behaviour and pattern of brand choice; Chapter 3: Behaviour analysis; ...
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| 第一著者: | |
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| 言語: | eng |
| 出版事項: |
Marketing & Strategy Section of Cardiff Business School, Cardiff University
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| オンライン･アクセス: | https://dlib.udn.vn/module/chi-tiet-sach?RecordID=2985 |
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| Thư viện lưu trữ: | Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng |
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| 要約: | Chapter 1: Introduction; Chapter 2: Consumer behaviour and pattern of brand choice; Chapter 3: Behaviour analysis; ... |
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