A DISCOURSE ANALYSIS OF MOBILE PHONE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE
The language of advertising is a very special one which has its own characteristics that make it different from other languages. This study aims at conducting a discourse analysis of mobile phone advertisements in English and Vietnamese. The descriptive and contrastive methods are employed to...
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Trường Đại học Ngoại ngữ
2025
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| Accés en línia: | https://data.ufl.udn.vn/handle/UFL/1781 |
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oai:data.ufl.udn.vn:UFL-17812025-03-19T04:22:31Z A DISCOURSE ANALYSIS OF MOBILE PHONE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE LV ThS 400 HUỲNH THỊ UYÊN PHƯƠNG NGUYỄN THỊ QUỲNH HOA, Ph.D The language of advertising is a very special one which has its own characteristics that make it different from other languages. This study aims at conducting a discourse analysis of mobile phone advertisements in English and Vietnamese. The descriptive and contrastive methods are employed to give a detailed description of the typical discourse features and to point out the similarities and differences between English mobile phone advertisements and Vietnamese mobile phone advertisements in terms of their layout, lexical features, stylistic and cohesive devices. In addition, the findings of this study are clearly presented based on a survey of 140 samples of mobile phone advertisements (70 in English and 70 in Vietnamese). It is hoped that the result of this study will provide certain linguistically useful practical knowledge for teachers and learners of English as well as those who are interested in the advertising field. 2025-03-19T04:22:25Z 2025-03-19T04:22:25Z 2013 Thesis https://data.ufl.udn.vn/handle/UFL/1781 en application/pdf application/pdf Trường Đại học Ngoại ngữ |
| institution |
Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
English |
| description |
The language of advertising is a very special one which has its own
characteristics that make it different from other languages. This study aims at
conducting a discourse analysis of mobile phone advertisements in English
and Vietnamese. The descriptive and contrastive methods are employed to
give a detailed description of the typical discourse features and to point out
the similarities and differences between English mobile phone advertisements
and Vietnamese mobile phone advertisements in terms of their layout, lexical
features, stylistic and cohesive devices. In addition, the findings of this study
are clearly presented based on a survey of 140 samples of mobile phone
advertisements (70 in English and 70 in Vietnamese). It is hoped that the
result of this study will provide certain linguistically useful practical
knowledge for teachers and learners of English as well as those who are
interested in the advertising field. |
| author2 |
NGUYỄN THỊ QUỲNH HOA, Ph.D |
| author_facet |
NGUYỄN THỊ QUỲNH HOA, Ph.D HUỲNH THỊ UYÊN PHƯƠNG |
| format |
Thesis |
| author |
HUỲNH THỊ UYÊN PHƯƠNG |
| spellingShingle |
HUỲNH THỊ UYÊN PHƯƠNG A DISCOURSE ANALYSIS OF MOBILE PHONE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE |
| author_sort |
HUỲNH THỊ UYÊN PHƯƠNG |
| title |
A DISCOURSE ANALYSIS OF MOBILE PHONE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE |
| title_short |
A DISCOURSE ANALYSIS OF MOBILE PHONE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE |
| title_full |
A DISCOURSE ANALYSIS OF MOBILE PHONE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE |
| title_fullStr |
A DISCOURSE ANALYSIS OF MOBILE PHONE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE |
| title_full_unstemmed |
A DISCOURSE ANALYSIS OF MOBILE PHONE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE |
| title_sort |
discourse analysis of mobile phone advertisements in english and vietnamese |
| publisher |
Trường Đại học Ngoại ngữ |
| publishDate |
2025 |
| url |
https://data.ufl.udn.vn/handle/UFL/1781 |
| _version_ |
1848488949799976960 |