A DISCOURSE ANALYSIS OF MOBILE PHONE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE
The language of advertising is a very special one which has its own characteristics that make it different from other languages. This study aims at conducting a discourse analysis of mobile phone advertisements in English and Vietnamese. The descriptive and contrastive methods are employed to...
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| Format: | Thèse |
| Langue: | English |
| Publié: |
Trường Đại học Ngoại ngữ
2025
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| Accès en ligne: | https://data.ufl.udn.vn/handle/UFL/1781 |
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| Thư viện lưu trữ: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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| Résumé: | The language of advertising is a very special one which has its own
characteristics that make it different from other languages. This study aims at
conducting a discourse analysis of mobile phone advertisements in English
and Vietnamese. The descriptive and contrastive methods are employed to
give a detailed description of the typical discourse features and to point out
the similarities and differences between English mobile phone advertisements
and Vietnamese mobile phone advertisements in terms of their layout, lexical
features, stylistic and cohesive devices. In addition, the findings of this study
are clearly presented based on a survey of 140 samples of mobile phone
advertisements (70 in English and 70 in Vietnamese). It is hoped that the
result of this study will provide certain linguistically useful practical
knowledge for teachers and learners of English as well as those who are
interested in the advertising field. |
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