APPLICATION OF MARKETING PLAN-DEVELOPING AND TV COMMERCIAL-MAKING INTO THE TEACHING AND LEARNING OF BUSINESS ENGLISH
This research paper presents the results of applying marketing plan-designing and TV commercial-making into the teaching and learning of Business English, focusing on marketing topics. The study was carried out with the participation of third-year English-majored students at the University of Dalat....
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Conference paper |
| Ngôn ngữ: | English |
| Được phát hành: |
Nhà Xuất Bản Đà Nẵng
2022
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://scholar.dlu.edu.vn/handle/123456789/1424 |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Tóm tắt: | This research paper presents the results of applying marketing plan-designing and TV commercial-making into the teaching and learning of Business English, focusing on marketing topics. The study was carried out with the participation of third-year English-majored students at the University of Dalat. This proposed method is an attempt in solving problems in the practice of teaching English for marketing to English-majored students. These problems are mainly due to the fact that English-majored students have little or no knowledge about marketing, which results in their difficulties in learning terminology and understanding reading texts about marketing. The results of applying the method are quite positive: students can accumulate more terminology and improve their ability in comprehending texts relating to marketing. Moreover, the proposed method helps students develop not only language but also other soft skills needed for their future jobs such as teamwork skills, computer skill and time management skill. |
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