APPLICATION OF MARKETING PLAN-DEVELOPING AND TV COMMERCIAL-MAKING INTO THE TEACHING AND LEARNING OF BUSINESS ENGLISH

This research paper presents the results of applying marketing plan-designing and TV commercial-making into the teaching and learning of Business English, focusing on marketing topics. The study was carried out with the participation of third-year English-majored students at the University of Dalat....

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Tác giả chính:	Hua, Thi Tin
Định dạng:	Conference paper
Ngôn ngữ:	English
Được phát hành:	Nhà Xuất Bản Đà Nẵng 2022
Những chủ đề:	Learner Autonomy Business English English for Marketing and Advertising
Truy cập trực tuyến:	http://scholar.dlu.edu.vn/handle/123456789/1424
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

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id	oai:scholar.dlu.edu.vn:123456789-1424
record_format	dspace
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
topic	Learner Autonomy Business English English for Marketing and Advertising
spellingShingle	Learner Autonomy Business English English for Marketing and Advertising Hua, Thi Tin APPLICATION OF MARKETING PLAN-DEVELOPING AND TV COMMERCIAL-MAKING INTO THE TEACHING AND LEARNING OF BUSINESS ENGLISH
description	This research paper presents the results of applying marketing plan-designing and TV commercial-making into the teaching and learning of Business English, focusing on marketing topics. The study was carried out with the participation of third-year English-majored students at the University of Dalat. This proposed method is an attempt in solving problems in the practice of teaching English for marketing to English-majored students. These problems are mainly due to the fact that English-majored students have little or no knowledge about marketing, which results in their difficulties in learning terminology and understanding reading texts about marketing. The results of applying the method are quite positive: students can accumulate more terminology and improve their ability in comprehending texts relating to marketing. Moreover, the proposed method helps students develop not only language but also other soft skills needed for their future jobs such as teamwork skills, computer skill and time management skill.
format	Conference paper
author	Hua, Thi Tin
author_facet	Hua, Thi Tin
author_sort	Hua, Thi Tin
title	APPLICATION OF MARKETING PLAN-DEVELOPING AND TV COMMERCIAL-MAKING INTO THE TEACHING AND LEARNING OF BUSINESS ENGLISH
title_short	APPLICATION OF MARKETING PLAN-DEVELOPING AND TV COMMERCIAL-MAKING INTO THE TEACHING AND LEARNING OF BUSINESS ENGLISH
title_full	APPLICATION OF MARKETING PLAN-DEVELOPING AND TV COMMERCIAL-MAKING INTO THE TEACHING AND LEARNING OF BUSINESS ENGLISH
title_fullStr	APPLICATION OF MARKETING PLAN-DEVELOPING AND TV COMMERCIAL-MAKING INTO THE TEACHING AND LEARNING OF BUSINESS ENGLISH
title_full_unstemmed	APPLICATION OF MARKETING PLAN-DEVELOPING AND TV COMMERCIAL-MAKING INTO THE TEACHING AND LEARNING OF BUSINESS ENGLISH
title_sort	application of marketing plan-developing and tv commercial-making into the teaching and learning of business english
publisher	Nhà Xuất Bản Đà Nẵng
publishDate	2022
url	http://scholar.dlu.edu.vn/handle/123456789/1424
_version_	1768306041466912768
spelling	oai:scholar.dlu.edu.vn:123456789-14242022-10-12T21:53:26Z APPLICATION OF MARKETING PLAN-DEVELOPING AND TV COMMERCIAL-MAKING INTO THE TEACHING AND LEARNING OF BUSINESS ENGLISH XÂY DỰNG KẾ HOẠCH TIẾP THỊ VÀ THIẾT KẾ QUẢNG CÁO TRUYỀN HÌNH TRONG QUÁ TRÌNH DẠY VÀ HỌC TIẾNG ANH THƯƠNG MẠI Hua, Thi Tin Learner Autonomy Business English English for Marketing and Advertising This research paper presents the results of applying marketing plan-designing and TV commercial-making into the teaching and learning of Business English, focusing on marketing topics. The study was carried out with the participation of third-year English-majored students at the University of Dalat. This proposed method is an attempt in solving problems in the practice of teaching English for marketing to English-majored students. These problems are mainly due to the fact that English-majored students have little or no knowledge about marketing, which results in their difficulties in learning terminology and understanding reading texts about marketing. The results of applying the method are quite positive: students can accumulate more terminology and improve their ability in comprehending texts relating to marketing. Moreover, the proposed method helps students develop not only language but also other soft skills needed for their future jobs such as teamwork skills, computer skill and time management skill. 249-254 2022-10-12T21:53:26Z 2022-10-12T21:53:26Z 2017-07-28 Conference paper Bài báo đăng trên KYHT trong nước (có ISBN) http://scholar.dlu.edu.vn/handle/123456789/1424 en Hội Thảo Khoa Học Quốc Gia:Nghiên cứu và dạy bản ngữ, ngoại ngữ và khu vực học trong thời kỳ hội nhập 1] Benson, P. (2001). Teaching and Researching Autonomy in Language Learning. London: Longman. [2] Booms, B. H. & Bitner, M. J. (1981). Marketing Strategies and Organization Structures for Service Firms. In J.H. Donnelly & W. R. George (Eds.), Marketing of Services. American Marketing Association (pp.47–51). Chicago: IL. [3] Borden, N. H. (1965). The Concept of the Marketing Mix. In G. Schwartz (Ed.), Science in Marketing (pp. 286-297). Chichester: John Wiley. [4] Camilleri, G. (1999). The Teacher's Role in Learner Autonomy. In G. Camilleri (Ed.), Learner Autonomy - The Teachers' Views (pp.35-40). Strassbourg: Council of Europe Publishing. [5] Cotton, D. et al. (2016a). Market Leader: Intermediate Business English Course Book. Harlow: Pearson Longman. [6] Cotton, D. et al. (2016b). Market Leader: Upper Intermediate Business English Course Book. Harlow: Pearson Longman. [7] Dam, L. (1990). Learner Autonomy in Practice. In I. Gathercole (Ed.), CILT (p.16). Great Britain: Bourne Press. [8] Đào, T.T.P. (2014). Vận Dụng Phương Pháp Dạy Học Theo Nhiệm Vụ Trong Tiến Trình Giảng Dạy Ngoại Ngữ - Công Đoạn Xây Dựng Hoạt Động Dạy Học. Ngôn Ngữ & Đời Sống, 12 (230), 77-81. [9] Ellis, R. (2003). Task-based Language Learning and Teaching. Oxford: Oxford University Press. [10] French, J. T. (1984). You’re in Business! Building Better English Skills. Addison Wesley Publishing Company. [11] Holec, H. (1981). Autonomy in Foreign Language Learning. Oxford: Oxford University Press. [12] Hu, R. (2013). Task-Based Language Teaching: Responses from Chinese Teachers of English. The Electronic Journal for English as a Second Language, 16 (4). [13] Jones, C. & English J. (2004). A Contemporary Approach to Enterpreuner Education. Education + Training, 46(8/9), 416-423. [14] Kaouter, et al. (2014). The Effect of Task Based Language Teaching on Learner Autonomy: A Case of Pre University Students at the International Islamic University Malaysia. International Journal of Humanities and Management Sciences (IJHMS), 2(1), 6-10. [15] Lauterborn, B. (1990). New Marketing Litany: Four Ps Passé: C-Words Take Over. Advertising Age, 61(41), 26. [16] Lee, J. (2000). Tasks and Communicating in Language Classrooms. Boston: McGraw-Hill. [17] Likert, R. (1932). A Technique for the Measurement of Attitudes. Archives of Psychology, 140, 1–55. [18] Little, D. (1991). Learner Autonomy 1: Definitions, Issues and Problems. Dublin: Authentik. [19] Mackenzie, I. (1997). Management and Marketing. Language Teaching Publications. [20] McCarthy, E. J. (1975). Basic Marketing: A Managerial Approach. Richard D. Irwin, Inc. [21] Naunton, (2003). Head for Business. Oxford: Oxford University Press [22] Nguyen, V. H. (2014). Review of Notion and Framework of Task-Based Language Teaching. International Journal of English Language and Linguistics Research, 2 (1), 39-48. [23] Nguyễn, V.L. et al. (2014). Nâng Cao Khả Năng Tự Chủ Trong Học Tập Cho Sinh Viên Tiếng Anh - Nhận Thức Của Giảng Viên Tiếng Anh Tại Một Số Trường Đại Học. Khoa học Xã hội, Nhân văn và Giáo dục, 33, 75-83. [24] Reinders, H. (2010). Towards a Classroom Pedagogy for Learner Autonomy: A Framework of Independent Language Learning Skills. Australian Journal of Teacher Education, 35(5), 40-55. [25] Sim, M. A. (2012). Ups and Downs of Teaching Business English Terminology. The Round Table, Partium Journal of English Studies, 2 (Fall 2011), 54-62. [26] Smith, P. R. (2011). The SOSTAC ® Guide to Writing the Perfect Marketing Plan. Available: www.prsmith.org [27] Wallwork, A. (1999). Business Options. Oxford: Oxford University Press. [28] Willis, J. (1996). A Framework for Task-based Learning. Harlow, U.K.: Longman Addison-Wesley. Nhà Xuất Bản Đà Nẵng Đà Nẵng

APPLICATION OF MARKETING PLAN-DEVELOPING AND TV COMMERCIAL-MAKING INTO THE TEACHING AND LEARNING OF BUSINESS ENGLISH

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