Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam
Emphasizing interactions with ethnic minority hosts, this paper segments domestic tourists visiting Vietnam’s Central Highlands based on their travel motivation. Three PERSONAS summarize profiles of Explorers, Seekers, and Enjoyers based on their socio-demographic and...
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| Những tác giả chính: | , , |
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| 格式: | Journal article |
| 語言: | English |
| 出版: |
2024
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| 主題: | |
| 在線閱讀: | https://scholar.dlu.edu.vn/handle/123456789/3617 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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