Measuring Electronic Word-of-Mouth Effectiveness. 1st ed. 2017

Κώδικας QR

Measuring Electronic Word-of-Mouth Effectiveness. 1st ed. 2017

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Weitzl, Wolfgang
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Springer Fachmedien Wiesbaden 2020
Θέματα:	Business and Management Marketing
Διαθέσιμο Online:	http://doi.org/10.1007/978-3-658-15889-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/101766
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Παρόμοια τεκμήρια

Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017
ανά: Ismagilova, Elvira, κ.ά.
Έκδοση: (2020)

Visualizing Marketing. 1st ed. 2017
ανά: Kucuk, S. Umit
Έκδοση: (2020)

Vintage Marketing Differentiation. 1st ed. 2017
ανά: Williams, Robert L., κ.ά.
Έκδοση: (2020)

Fashion Branding and Communication. 1st ed. 2017
ανά: Jin, Byoungho, κ.ά.
Έκδοση: (2020)

Sustainable Luxury Brands. 1st ed. 2017
ανά: Amatulli, Cesare, κ.ά.
Έκδοση: (2020)

Word of mouth marketing
ανά: Sernovitz, Andy
Έκδοση: (2017)

Conference Proceedings Trends in Business Communication 2016. 1st ed. 2017
ανά: Becker, Timo, κ.ά.
Έκδοση: (2020)

Global Brand Strategy. 1st ed. 2017
ανά: Steenkamp, Jan-Benedict
Έκδοση: (2020)

Identity-Based Brand Management. 1st ed. 2017
ανά: Burmann, Christoph, κ.ά.
Έκδοση: (2020)

Principles of Marketology, Volume 2. 1st ed. 2017
ανά: Aghazadeh, Hashem
Έκδοση: (2020)

Advances in Advertising Research VIII. 1st ed. 2017
ανά: Zabkar, Vesna, κ.ά.
Έκδοση: (2020)

China and Africa. 1st ed. 2017
ανά: Kim, Young-Chan
Έκδοση: (2020)

Advances in Advertising Research (Vol. VII). 1st ed. 2017
ανά: Christodoulides, George, κ.ά.
Έκδοση: (2020)

Evolution of Destination Planning and Strategy. 1st ed. 2017
ανά: Dwyer, Larry, κ.ά.
Έκδοση: (2020)

Design Science in Tourism. 1st ed. 2017
ανά: Fesenmaier, Daniel R., κ.ά.
Έκδοση: (2020)

Reshoring of Manufacturing. 1st ed. 2017
ανά: Vecchi, Alessandra
Έκδοση: (2020)

SMEs in an Era of Globalization. 1st ed. 2017
ανά: Bijaoui, Ilan
Έκδοση: (2020)

Luxury Fashion Retail Management. 1st ed. 2017
ανά: Choi, Tsan-Ming, κ.ά.
Έκδοση: (2020)

Ethics and Neuromarketing. 1st ed. 2017
ανά: Thomas, Andrew R., κ.ά.
Έκδοση: (2020)

Cross-Cultural Personal Selling. 1st ed. 2017
ανά: Antczak, Anna, κ.ά.
Έκδοση: (2020)

New Luxury Management. 1st ed. 2017
ανά: Rigaud-Lacresse, Emmanuelle, κ.ά.
Έκδοση: (2020)

Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
ανά: Adhikari, Atanu, κ.ά.
Έκδοση: (2020)

Services Marketing Cases in Emerging Markets. 1st ed. 2017
ανά: Roy, Sanjit Kumar, κ.ά.
Έκδοση: (2020)

The Complexity Turn. 1st ed. 2017
ανά: Woodside, Arch G.
Έκδοση: (2020)

Managing Inpatriation . 1st ed. 2017
ανά: Griga, Wilhelm
Έκδοση: (2020)

Emerging Economy MNEs. 1st ed. 2017
ανά: Ogendo, Joan Lilian
Έκδοση: (2020)

Human Capital and Innovation. 1st ed. 2017
ανά: Kundu, Sumit, κ.ά.
Έκδοση: (2020)

Entrepreneurship in Emerging Economies. 1st ed. 2017
ανά: Cieślik, Jerzy
Έκδοση: (2020)

Intercultural Competence in Organizations. 1st ed. 2017
ανά: Matveev, Alex
Έκδοση: (2020)

Lead Market India. 1st ed. 2017
ανά: Herstatt, Cornelius, κ.ά.
Έκδοση: (2020)

Business Model Pioneers. 1st ed. 2017
ανά: Voigt, Kai-Ingo, κ.ά.
Έκδοση: (2020)

Leadership Development in Emerging Market Economies. 1st ed. 2017
ανά: Ardichvili, Alexandre, κ.ά.
Έκδοση: (2020)

The Network Organization. 1st ed. 2017
ανά: Moretti, Anna
Έκδοση: (2020)

Financial Environment and Business Development. 1st ed. 2017
ανά: Bilgin, Mehmet Huseyin, κ.ά.
Έκδοση: (2020)

Fans and Fan Cultures. 1st ed. 2017
ανά: Linden, Henrik, κ.ά.
Έκδοση: (2020)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
ανά: Adhikari, Atanu, κ.ά.
Έκδοση: (2020)

Optimal Control Applications for Operations Strategy. 1st ed. 2017
ανά: Kim, Bowon
Έκδοση: (2020)

Advances in Chinese Brand Management. 1st ed. 2017
ανά: Balmer, John M. T., κ.ά.
Έκδοση: (2020)

Competitive Advantage of Customer Centricity. 1st ed. 2017
ανά: Parniangtong, Sathit
Έκδοση: (2020)

Luxury Selling. 1st ed. 2017
ανά: Srun, Francis
Έκδοση: (2020)