CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM
Developing customer-based brand equity (CBBE) for retail banks in Vietnam is still questionable, and the subject has not been properly investigated due to the fact that Vietnam is a young developing country. To extend a study of CBBE to Vietnam, this research conducts a survey to interview 157 respo...
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| Format: | Article |
| Language: | English |
| Published: |
Trường Đại học Đà Lạt
2023
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| Online Access: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/114321 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/472 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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