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CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM

Developing customer-based brand equity (CBBE) for retail banks in Vietnam is still questionable, and the subject has not been properly investigated due to the fact that Vietnam is a young developing country. To extend a study of CBBE to Vietnam, this research conducts a survey to interview 157 respo...

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Opis bibliograficzny
1. autor:	Vũ, Minh Tú
Format:	Artykuł
Język:	English
Wydane:	Trường Đại học Đà Lạt 2023
Dostęp online:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/114321 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/472
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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