CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM
Developing customer-based brand equity (CBBE) for retail banks in Vietnam is still questionable, and the subject has not been properly investigated due to the fact that Vietnam is a young developing country. To extend a study of CBBE to Vietnam, this research conducts a survey to interview 157 respo...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Άρθρο |
| Γλώσσα: | English |
| Έκδοση: |
Trường Đại học Đà Lạt
2023
|
| Διαθέσιμο Online: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/114321 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/472 |
| Ετικέτες: |
Προσθήκη ετικέτας
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
καταχωρήστε σχόλιο πρώτοι!