CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM
Developing customer-based brand equity (CBBE) for retail banks in Vietnam is still questionable, and the subject has not been properly investigated due to the fact that Vietnam is a young developing country. To extend a study of CBBE to Vietnam, this research conducts a survey to interview 157 respo...
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| Formato: | Artigo |
| Idioma: | English |
| Publicado: |
Trường Đại học Đà Lạt
2023
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| Acceso en liña: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/114321 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/472 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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