THE IMPACT OF CREATING SHARED VALUE ON PURCHASE INTENTION AND RECOMMENDATION INTENTION: A STUDY IN VIETNAM
Creating shared value (CSV) has been predicted as the next evolution of corporate social responsibility. Companies that follow the CSV approach integrate economic, societal, and environmental objectives in their strategy to pursue sustainability and competitive advantages. This study investigates th...
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| Päätekijät: | , |
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| Aineistotyyppi: | Artikkeli |
| Kieli: | English |
| Julkaistu: |
Trường Đại học Đà Lạt
2023
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| Linkit: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/114471 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/971 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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