THE IMPACT OF CREATING SHARED VALUE ON PURCHASE INTENTION AND RECOMMENDATION INTENTION: A STUDY IN VIETNAM

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THE IMPACT OF CREATING SHARED VALUE ON PURCHASE INTENTION AND RECOMMENDATION INTENTION: A STUDY IN VIETNAM

Creating shared value (CSV) has been predicted as the next evolution of corporate social responsibility. Companies that follow the CSV approach integrate economic, societal, and environmental objectives in their strategy to pursue sustainability and competitive advantages. This study investigates th...

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Chi tiết về thư mục
Những tác giả chính:	Nguyen, Ha Thu, Le, Phong Lam
Định dạng:	Bài viết
Ngôn ngữ:	English
Được phát hành:	Trường Đại học Đà Lạt 2023
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/114471 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/971
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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