Preference-based segmentation: A study of dish preferences among Vietnamese teenagers
The purpose of this paper is to evaluate the usefulness of prefer-ence-based segmentation in understanding food-related behavior among Vietnamese teenagers. A sample of 413 teenagers in second-ary and high schools in three different regions is used. Their prefer-ences for 36 common Vietnamese dishes...
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University of Economics Ho Chi Minh City
2023
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| Truy cập trực tuyến: | http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=3cd7c2f0-4b31-4dcd-a0b0-4857f6516514 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115547 |
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oai:scholar.dlu.edu.vn:DLU123456789-1155472023-03-08T03:57:00Z Preference-based segmentation: A study of dish preferences among Vietnamese teenagers Vu, Thi Hoa Skallerud, Kåre The purpose of this paper is to evaluate the usefulness of prefer-ence-based segmentation in understanding food-related behavior among Vietnamese teenagers. A sample of 413 teenagers in second-ary and high schools in three different regions is used. Their prefer-ences for 36 common Vietnamese dishes are evaluated. Four seg-ments based on their preferences are identified, including food likers (29%), poultry dislikers (27%), seafood dislikers (19%), and pork dislikers (25%). Differences between segments are profiled by a di-verse set of variables including consumption frequencies, food choice motives, attitudinal variables, and socio-demographic varia-bles. Dish preferences appear to be an appropriate basis for segmen-tation of Vietnamese adolescents. The differences found across the clusters for the differentiating variables can provide the basis for developing marketing strategies to target different segments, and also theoretical and practical implications are accordingly discussed. 2023-03-08T03:57:00Z 2023-03-08T03:57:00Z 2017 Article 2615-9112 http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=3cd7c2f0-4b31-4dcd-a0b0-4857f6516514 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115547 10.24311/jabes/2017.24.2.02 en Journal of Asian Business and Economic Studies, Volume 24, Issue 02; p. 132-153 application/pdf University of Economics Ho Chi Minh City |
| institution |
Thư viện Trường Đại học Đà Lạt |
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Thư viện số |
| language |
English |
| description |
The purpose of this paper is to evaluate the usefulness of prefer-ence-based segmentation in understanding food-related behavior among Vietnamese teenagers. A sample of 413 teenagers in second-ary and high schools in three different regions is used. Their prefer-ences for 36 common Vietnamese dishes are evaluated. Four seg-ments based on their preferences are identified, including food likers (29%), poultry dislikers (27%), seafood dislikers (19%), and pork dislikers (25%). Differences between segments are profiled by a di-verse set of variables including consumption frequencies, food choice motives, attitudinal variables, and socio-demographic varia-bles. Dish preferences appear to be an appropriate basis for segmen-tation of Vietnamese adolescents. The differences found across the clusters for the differentiating variables can provide the basis for developing marketing strategies to target different segments, and also theoretical and practical implications are accordingly discussed. |
| format |
Article |
| author |
Vu, Thi Hoa Skallerud, Kåre |
| spellingShingle |
Vu, Thi Hoa Skallerud, Kåre Preference-based segmentation: A study of dish preferences among Vietnamese teenagers |
| author_facet |
Vu, Thi Hoa Skallerud, Kåre |
| author_sort |
Vu, Thi Hoa |
| title |
Preference-based segmentation: A study of dish preferences among Vietnamese teenagers |
| title_short |
Preference-based segmentation: A study of dish preferences among Vietnamese teenagers |
| title_full |
Preference-based segmentation: A study of dish preferences among Vietnamese teenagers |
| title_fullStr |
Preference-based segmentation: A study of dish preferences among Vietnamese teenagers |
| title_full_unstemmed |
Preference-based segmentation: A study of dish preferences among Vietnamese teenagers |
| title_sort |
preference-based segmentation: a study of dish preferences among vietnamese teenagers |
| publisher |
University of Economics Ho Chi Minh City |
| publishDate |
2023 |
| url |
http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=3cd7c2f0-4b31-4dcd-a0b0-4857f6516514 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115547 |
| _version_ |
1765278026748133376 |