Customer Relationship Management Systems Handbook
The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individ...
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| Format: | Book |
| Language: | English |
| Published: |
CRC Press
2009
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| Online Access: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/1382 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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