Customer Relationship Management Systems Handbook

The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individ...

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Autor principal: Sharp, Duane
Format: Llibre
Idioma:English
Publicat: CRC Press 2009
Accés en línia:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/1382
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