THE MEDIATING ROLE OF SATISFACTION IN THE RELATIONSHIP BETWEEN COST, BRAND VALUE AND INTENTION TO MAINTAIN A LONG-TERM RELATIONSHIP IN FRANCHISING

Samankaltaisia teoksia

• The relationship between satisfaction, trust and repurchase intention: Examining the moderating role of word of mouth
  Tekijä: Ho, Trong Nghia, et al.
  Julkaistu: (2024)
• A green relationship conceptual model: Exploring the relationship of CSR, Green satisfaction, green brand equity, and green purchase intention
  Tekijä: Nguyễn, Văn Anh
  Julkaistu: (2024)
• Effects of brand values on customer loyalty intention: The mediating role of trust, attachment and consumer - brand identification
  Tekijä: Võ, Thị Ngọc Thúy
  Julkaistu: (2024)
• The roles of student’s university brand trust, identity and commitment in the relationship between university reputation and behavioral intention : Doctor of Philosophy - Major: Business adminnistration
  Tekijä: Bùi, Huy Khôi
  Julkaistu: (2021)
• Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain
  Tekijä: Ha, Nguyen Minh, et al.
  Julkaistu: (2025)