THE MEDIATING ROLE OF SATISFACTION IN THE RELATIONSHIP BETWEEN COST, BRAND VALUE AND INTENTION TO MAINTAIN A LONG-TERM RELATIONSHIP IN FRANCHISING

Míreanna Comhchosúla

• The relationship between satisfaction, trust and repurchase intention: Examining the moderating role of word of mouth
  le: Ho, Trong Nghia, et al.
  Foilsithe: (2024)
• Effects of brand values on customer loyalty intention: The mediating role of trust, attachment and consumer - brand identification
  le: Võ, Thị Ngọc Thúy
  Foilsithe: (2024)
• A green relationship conceptual model: Exploring the relationship of CSR, Green satisfaction, green brand equity, and green purchase intention
  le: Nguyễn, Văn Anh
  Foilsithe: (2024)
• The Relationship Between of Green Perceived Quality, Green Brand Awareness and Green Purchase Intention
  le: Le, Phuoc Cuu Long, et al.
  Foilsithe: (2022)
• The roles of student’s university brand trust, identity and commitment in the relationship between university reputation and behavioral intention : Doctor of Philosophy - Major: Business adminnistration
  le: Bùi, Huy Khôi
  Foilsithe: (2021)